Leading with Purpose: Brian Lobley on Why Home-First Care Is the Future
Brian Lobley, chief executive officer of tango, was recently featured on CEOs You Should Know, an iHeartMedia podcast that spotlights executives shaping the future of their industries. The conversation highlighted Brian’s leadership qualities and underscored why tango’s growth, strategy, and impact are resonating across healthcare.
As home-based care moves to the center of the healthcare delivery system, industry leaders are increasingly looking to executives who can navigate complexity, scale responsibly, and keep patients at the center of innovation. Brian’s leadership at tango reflects that moment.
A Leadership Style Built on Impact
During the conversation, Brian reflected on a career that spans technology, strategy, and operations across some of healthcare’s largest organizations, including senior leadership roles at Independence Blue Cross, one of the nation’s largest regional health plans. There, he worked at the intersection of payer strategy, technology modernization, and provider relationships, experience that shaped his perspective on how incentives drive outcomes at scale. What ultimately drew him to tango, he shared, was the ability to see impact more clearly and more quickly.
Brian’s perspective shapes how tango operates today. He described how he emphasizes mission and culture while encouraging teams to continuously improve processes across people, technology, and operations. For example, he starts every meeting with a patient story and personally meets with every new hire.
Brian has fostered a culture where innovation and execution go hand in hand. The result is a company that moves fast without losing sight of why the work matters.
Scaling a Home-First Model That Works
Under Brian’s leadership, tango has grown rapidly by leaning into a simple but powerful premise: when clinically appropriate, patients want to recover at home, and outcomes are better when they do.
On the podcast, Brian described tango’s “home-first” approach to post-acute care, which prioritizes timely, high-quality transitions from hospital to home. By aligning incentives across health plans and providers and operating in value-based payment arrangements, tango helps reduce readmissions, improve access to care, and lower total cost of care. tango prioritizes access, its “secret sauce”, and patients are 30% less likely to be readmitted to the hospital or visit an emergency room if they’re seen at home within two days of a hospital discharge.
tango’s model is scaling quickly. tango has expanded its footprint from four states in early 2025 to 10 states by 2026, growing the number of Medicare Advantage lives it serves while maintaining high standards for quality and member experience.
Recognition That Reflects Momentum
Being featured on an iHeart podcast alongside leaders from across industries is third-party validation of tango’s trajectory and Brian’s role in shaping it. As policymakers, payers, and providers rethink how post-acute care should work and its role in managed care, voices like Brian’s are helping define what comes next.
For tango, the takeaway is clear: the market is paying attention. The challenges in home health—access gaps, workforce shortages, and rising costs—are real. But so is the opportunity to solve them with smarter, value-based approaches that put patients first.
As Brian put it during the interview, healthcare is ultimately a team sport. tango’s continued growth reflects what’s possible when leadership, incentives, and purpose are aligned around getting patients the right care, in the right place, at the right time.